Launching Waterpik, the #1 Water Flossing Brand Using Shopify and CRO Principles
WEB DEVELOPMENT + E-COMMERCE UX
The Challenge:
Waterpik, a global leader in oral health, aimed to establish its presence in the Philippines with a high-performing
e-commerce platform.
- Delivering a seamless, conversion-focused online experience.
- Building brand awareness in a competitive market.
- Educating Filipinos on water flossing benefits.
Our Snappy Results
Take a look at what happened
Conversion rate
SKUs
Increase in Sales
Months Developed
Seamless Navigation
Effortlessly find the perfect Waterpik product with a user-friendly, intuitive navigation system designed for all devices.
Mobile-First Design
Optimized for mobile devices to deliver a fast, seamless browsing experience, ensuring 60%+ of users convert successfully.
Customer-Centered Messaging
Clear, engaging copy highlights Waterpik’s benefits and addresses pain points like hassle-free oral care.
Customer Reviews and Capture
Displayed reviews and a capture system enhance credibility and encourage feedback.
Scarcity and Discounts for Motivation
Limited stock notices and discounts create urgency, boosting conversions
Localized Features
Localized content and visuals make the platform relatable for Filipino shoppers.
Waterpik's E-commerce Website
Snapshots of Brands
in Motion
E-commerce Development Process
1
We begin by understanding your brand identity, values, and target audience, while analyzing competitors to identify gaps and opportunities. This ensures your platform stands out in a crowded market.
2
Using StoryBrand principles, we design wireframes and mockups that focus on your customer as the hero. Every element—like headlines and CTAs—solves their pain points and guides them toward action.
We also integrate sales psychology, adding elements like urgency, trust signals, and emotional appeals to influence decisions. The result? A website that connects with users on every level.
3
We bring the designs to life with a focus on speed, functionality, and mobile-first design. CRO principles are integrated to optimize user flow, ensuring easy navigation and higher conversions.
From persuasive messaging to strategically placed CTAs, we use sales psychology to guide your customers through the buying journey seamlessly.
4
Your feedback is key. We collaborate with you to fine-tune every detail, ensuring the final site aligns with your brand while delivering a user-friendly experience.
5
Your e-commerce site is launched with everything in place—from optimized performance to seamless tracking systems like GA4 and Meta Pixel. We rigorously test the site to ensure a smooth and error-free experience for your audience.
6
After launch, we track performance through GA4 and Meta Pixel insights to understand user behavior and campaign effectiveness. Data-driven updates ensure continuous improvement in conversions and customer satisfaction.
The Course Lecturers
Daniel Nelson
Jon Mullins
What Our Graduates Have To Say
Olive Mack
Ui Designer, Jobox
“The Pros, is definitely the best choice I ever made! The course gave me all the skills and the tools i needed to integrate in the industry.”
Micheal Hernandez
Animator, Creabird
“I received a lot of knowledge and professional tools from the Pros. The lecturers and the rest of the team helped me a lot even after the course.”
Thomas Presson
Ui/ Ux Designer, Ferirama
“I got my dream job thanks to the course I took and the connections of the expert lecturers that were dedicated to help me find a job.”
Kelli Hill
Web Designer, Slabdrill
“I finished the course with a lot of professional knowledge, practical tools and lots of encouragement and support from the expert lecturers.”
Pedro Gomez
Motion Designer, Plakill
“Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!”
Rene Thornton
Web designer and Illustrator, Glowl
“Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!”
