Launching Waterpik – the World's #1 Water Flossing Brand
Using Shopify & CRO Principles
- E-COMMERCE WEB DEVELOPMENT
- SMOOTH UX
- CONVERSION-FOCUSED STORE BUILD
The Challenge
Waterpik, a global leader in oral health, aimed to establish its presence in the Philippines with a high-performing e-commerce platform.
We were tasked to:
- Deliver a seamless, conversion-focused online experience
- Build brand awareness in a competitive market
- Educate Filipinos on water flossing benefits
And we delivered….
Seamless Navigation
Intuitive menus that make it easy to find the right Waterpik on any device
Mobile-First Design
Fast, responsive design optimized for 60%+ of mobile users.
Customer-Centered Messaging
Clear, benefit-driven copy that addresses pain points and highlights value
Reviews + Feedback
Customer reviews and feedback tools build trust and credibility.
Urgency + Offers
Scarcity cues and discounts that motivate faster purchase decisions.
Localized Experience
Visuals and content tailored for the Filipino market.
Trusted Brand, Digital Results
To support Waterpik’s launch in the PH market, we built a sleek, conversion-ready e-commerce experience designed to reflect the brand’s authority and drive sales. Here’s what we delivered:
Conversion rate
SKUs
return on adspend
months developed
Waterpik's E-commerce Website
E-commerce Development Process
1
We begin by understanding your brand identity, values, and target audience, while analyzing competitors to identify gaps and opportunities.
This ensures your platform stands out in a crowded market.
2
Using StoryBrand principles, we design wireframes and mockups that focus on your customer as the hero. Every element—like headlines and CTAs—solves their pain points and guides them toward action.
We also apply sales psychology with urgency cues, trust signals, and emotional triggers to influence conversions.
3
Built high-performing, mobile-first websites with a focus on speed, functionality, and Conversion Rate Optimization to streamline user flow and boost conversions.
Applied sales psychology through messaging and CTAs to guide users toward conversion.
4
- Your feedback is key.
- We collaborate with you to fine-tune every detail, ensuring the final site aligns with your brand while delivering a user-friendly experience.
5
Your e-commerce site is launched with everything in place—from optimized performance to seamless tracking systems like GA4 and Meta Pixel.
We rigorously test the site to ensure a smooth and error-free experience for your audience.
6
After launch, we track performance through GA4 and Meta Pixel insights to understand user behavior and campaign effectiveness.
Data-driven updates ensure continuous improvement in conversions and customer satisfaction.
The Course Lecturers
Daniel Nelson
Jon Mullins
What Our Graduates Have To Say
Olive Mack
Ui Designer, Jobox
“The Pros, is definitely the best choice I ever made! The course gave me all the skills and the tools i needed to integrate in the industry.”
Micheal Hernandez
Animator, Creabird
“I received a lot of knowledge and professional tools from the Pros. The lecturers and the rest of the team helped me a lot even after the course.”
Thomas Presson
Ui/ Ux Designer, Ferirama
“I got my dream job thanks to the course I took and the connections of the expert lecturers that were dedicated to help me find a job.”
Kelli Hill
Web Designer, Slabdrill
“I finished the course with a lot of professional knowledge, practical tools and lots of encouragement and support from the expert lecturers.”
Pedro Gomez
Motion Designer, Plakill
“Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!”
Rene Thornton
Web designer and Illustrator, Glowl
“Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!”
