E-commerce Development Process
1
Research on Brand and Competitor Analysis
We begin by understanding your brand identity, values, and target audience, while analyzing competitors to identify gaps and opportunities. This ensures your platform stands out in a crowded market.
2
Strategic Wireframes & Mockups
Using StoryBrand principles, we design wireframes and mockups that focus on your customer as the hero. Every element—like headlines and CTAs—solves their pain points and guides them toward action.
We also integrate sales psychology, adding elements like urgency, trust signals, and emotional appeals to influence decisions. The result? A website that connects with users on every level.
3
Development with CRO Principles
We bring the designs to life with a focus on speed, functionality, and mobile-first design. CRO principles are integrated to optimize user flow, ensuring easy navigation and higher conversions.
From persuasive messaging to strategically placed CTAs, we use sales psychology to guide your customers through the buying journey seamlessly.
4
Iterative Feedback & Refinement
Your feedback is key. We collaborate with you to fine-tune every detail, ensuring the final site aligns with your brand while delivering a user-friendly experience.
5
Your e-commerce site is launched with everything in place—from optimized performance to seamless tracking systems like GA4 and Meta Pixel. We rigorously test the site to ensure a smooth and error-free experience for your audience.
6
After launch, we track performance through GA4 and Meta Pixel insights to understand user behavior and campaign effectiveness. Data-driven updates ensure continuous improvement in conversions and customer satisfaction.
The Course Lecturers
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Daniel Nelson
Motion Designer at Boaclick
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Jon Mullins
Head of Design at Oblivia
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What Our Graduates Have To Say
Olive Mack
Ui Designer, Jobox
“The Pros, is definitely the best choice I ever made! The course gave me all the skills and the tools i needed to integrate in the industry.”
Micheal Hernandez
Animator, Creabird
“I received a lot of knowledge and professional tools from the Pros. The lecturers and the rest of the team helped me a lot even after the course.”
Thomas Presson
Ui/ Ux Designer, Ferirama
“I got my dream job thanks to the course I took and the connections of the expert lecturers that were dedicated to help me find a job.”
Kelli Hill
Web Designer, Slabdrill
“I finished the course with a lot of professional knowledge, practical tools and lots of encouragement and support from the expert lecturers.”
Pedro Gomez
Motion Designer, Plakill
“Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!”
Rene Thornton
Web designer and Illustrator, Glowl
“Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!”
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Back to case studies
All About Baking
From Brick-and-Mortar to a Deliciously Clickable Storefront
- SHOPIFY DEVELOPMENT THAT SELLS.
- E-COMMERCE UX THAT FLOWS.
- VISUAL DESIGN THAT DELIVERS.
The Challenge
All About Baking is the leading baking supplies brand in the Philippines, known for its creative aesthetic and loyal offline following. But their original website didn’t reflect their brand — it was clunky, slow, and out of sync with the artsy vibe customers loved.
We were tasked to:
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Reflect the brand’s fun identity online -
Make shopping smooth across tools, ingredients, packaging, and more -
Help users easily find nearby stores and book workshops
And we delivered….
Custom Shopify Architecture
Mega navigation, fast load speeds, and clean UX built for high-SKU performance
Artsy, Brand-Aligned Design
Hand-drawn icons, whimsical visuals, and playful UI inspired by the brand’s style
Interactive Google Maps Store Locator
Clickable map of all branches with operating hours, contact info, and easy updates
Baking Events Integration
Built-in event module lets users browse and book upcoming workshops
Custom Header Navigation
Product menu reorganized for easy access to top categories, tools, and classes
SEO-Ready Site Architecture
Structured collections and crawlable product pages for better discovery
Baking Goods, Real Results
We helped turn All About Baking’s in-store experience into a high-performing Shopify site that’s intuitive, scalable, and full of personality. Here’s what we built and executed:
0
products live & organized
Nationwide accessibility thru online checkout
Increased conversions & improved site engagement
Boosted foot traffic via interactive store locator
All About Baking’s E-commerce Website
End-to-end Digital Marketing Execution Roadmap
1
In-Depth Market Research & Competitive Insights
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Conducted in-depth research on the solar market, audience behavior, and competitors to guide strategy.
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Used insights to position Solviva effectively and attract the right customers.
2
Laser-Targeted Meta Ads & Audience Segmentation
- Used advanced targeting to ensure Meta ads reached the right audience.
- Personalized messaging increased engagement and attracted qualified leads.
3
Analytics-Driven Ad Strategies
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Creative ad visuals combined with persuasive, emotionally engaging copy compelled users to take action.
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Each message addressed consumer pain points, clarified the value of solar, and moved prospects effectively through the sales journey.
4
- Your feedback is key.
- We collaborate with you to fine-tune every detail, ensuring the final site aligns with your brand while delivering a user-friendly experience.
5
- Your site is launched with everything in place—from optimized performance to seamless tracking systems like GA4 and Meta Pixel.
- We rigorously test the site to ensure a smooth and error-free experience for your audience.
6
-
After launch, we track performance through GA4 and Meta Pixel insights to understand user behavior and campaign effectiveness.
-
Data-driven updates ensure continuous improvement in conversions and customer satisfaction.